About
Let me introduce myself and my work
Most business consultants give you strategy and send you off to execute it yourself. That’s where things stall.
I actually do the work. The website updates. The service descriptions. The client intake forms. The email sequences sitting half-done in Google Docs.
Hi! 👋 I'm Nora Welch
Over 20+ professional years, I’ve worn a lot of hats: evaluation work, executive recruitment, strategic planning, fundraising, donor relations, grant writing, marketing campaigns, graphic design, copywriting. Nonprofit consulting. Agency work. Small business.
The variety taught me something valuable: I could see the big picture AND handle the details. Think 30,000-foot strategy, then build the designs in Canva. Map the customer journey, then write the actual email sequence.
When I left my last consulting position, I knew it was time to build something different. I took time to reorder things—not just my business, but my entire environment.
I cleaned out my house.
Every item. Every drawer. Every closet.
What I discovered changed how I work with clients.
The clutter wasn’t just physical. It was mental. Every unfinished project, every “I should deal with that someday” item, every slapped-together system I’d been tolerating—they were all draining energy I needed for actual work.
That’s when the concept of energy leaks clicked into place for me.
Why energy leaks matter
Every unfinished project drains mental bandwidth. The outdated About page. The intake form you meant to update last year. The pricing structure that doesn’t quite make sense anymore.
These aren’t just tasks—they’re disruptions running in the background of your brain like apps you forgot to close.
When things in your environment (mental or physical) are cluttered, broken, or missing but needed, it hampers your ability to take advantage of opportunities. It makes expressing yourself in the world harder than it needs to be.
I’ve seen how strong this impact is. I’ve lived it myself. (And keep on it every day.) That’s what my work is really about—plugging those leaks so you get your energy back.
Fixing the leaks (offering strategic insight AND getting stuff done)
There’s a gap in how business support works.
On one side: consultants who teach you how to think strategically and figure out what you need, then send you off to do it yourself.
On the other side: pure executors who’ll handle whatever task you give them without asking if it’s actually what you need or how it connects to everything else.
Small business owners, professionals and solopreneurs need someone who can do both. Someone who asks “But do you really need a social media plan?” while also being able to build one if the answer is yes. Someone who sees how your website copy affects your service descriptions, which influences your pricing, which shapes your client communications.
That’s where I focus. Strategic thinking and execution within the same container.
My approach
I think about the why, the how, and the what. Is it all working together? Does it align with who you are and what you’re trying to accomplish?
Then I actually build it.
Not because I’m trying to create more work—because scattered energy creates scattered results. When everything connects and works together, you can focus on what you actually do best.
My background
I graduated from Occidental College with a liberal arts degree, which taught me to think critically, write well, and see across multiple disciplines and viewpoints. It didn’t shoot me out into a direct career path (that’s been a bit of a journey), but it gave me the foundation to carve out my own approach.
I’ve also trained in personal development, coaching, and personality frameworks that help me connect more deeply and successfully with the people I work with. These tools amplify my ability to understand what’s actually happening in your business—not just what you think should be happening.
Want the official professional progress? Check out my profile on LinkedIn, and send me a request to connect!
A few more things about me
- I love me some Wheel of Fortune (and even though Ryan is a fine host, Pat will always be my guy.)
- Creative mowing is common practice—circles, waves, crosshatch (once made a heart in honor of a friend getting married)
- I start every project by grouping like with like (it works)
- My go-to approach: “Let’s just take care of that now” (because moving the same thing five times makes everyone crazy)